Modeline of California

A detailed, never-before-told history of the Modeline Lamp Company,including photographs and exploring its designs, influence on modern lighting, and the storiesbehind its enduring legacy.

Readers step into the captivating history of Modeline, the brand thatrevolutionized interior lighting with its stunning midcentury moderndesigns. Richly illustrated and captivatingly written,Modeline of California: Pioneer of Modern Lightingunveils the yet-untold story of Bernie Roberts and his journey from apenniless machinist to the founder of a company that defined ageneration of design. From its roots in postwar class struggle to itsinfluence on modern marketing and celebrity culture, Modeline of California isan indispensable resource for enthusiasts of architecture, interiordesign, and cultural history.

This book covers the drama, creativity, and innovation that made Modeline awellspring of influence, shaping both the modern design movement of the 1950s and todaysmainstream lighting trends.

Key Features:

Exclusive historical insights: Reveals the origins of modernlighting and Modelines role in defining midcentury modern design
Celebrity connections: Readers learn of Modeline’s influence on Hollywood set decorators, movie stars, and even Muhammad Alis connection to the end of Modelines reign
Over 250 high-quality images: Features previously unreleased photos and designs showcasing Modelines unique syle
Cultural impact: Explores Modelines legacy in shaping the furniture and lighting industries
Fascinating narratives: Engaging stories of union clashes,Hollywood connections, and postwar innovation that still shapes themodern world in various domains
Author’s expertise: Written by the foremost authority on Modelineand midcentury modern lighting, who has spent yearsdocumenting the history shared by Modelines original families anddesigners

A riveting volume that exhumes the legacy of Modelineand uncovers dramatic and pertinent history. Readers can discover whyModeline’s timeless designs still captivate collectors and worldwide design enthusiasts today.[AuthorName]By Nick Ferrell[/AuthorName][AuthorBio]Nick Ferrell is a collector, restorer, and historian of mid-20th-century lighting whose exhaustive research into the history of 20th-century lighting manufacturers has made him the expert on call for hundreds of dealers throughout the United States. As the owner of Esthetic Vintage, he has handled tens of thousands of lamps and developed an unparalleled ability to ascertain a lamps manufacturer, designer, and period. He lives in Chattanooga, Tennessee.[/AuthorBio][NumIllustration]167 color images, 85 b/w images[/NumIllustration][CoAuthor][/CoAuthor][SubTitle]Pioneer of Modern Lighting[/SubTitle][ColorPattern]167 color images, 85 b/w images[/ColorPattern]