50% OFF! Hot items selling fast—Grab them before they're gone!

50% OFF! Hot items selling fast—Grab them before they're gone!

The Ideological Brain: A Radical Science of Susceptible Minds

$24.79 $30.99

  • Unconditional Satisfaction Guarantee
  • No Shipping Fees Above 30
  • 2 Months to Decide. Returns Simplified.
SKU: H209463474729

DESCRIPTION :

Why do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas?

Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies ideologies actually change our neural architecture, our cells. For instance, she demonstrates how a simple card sorting game can reveal your entire approach to life. Cognitive rigidity in such tasks struggling to adapt to new rules mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible.

The Ideological Brain is essential reading in todays polarized and polarizing world. To foster a more informed, resilient and freer society, we need to zoom into the processes happening inside each of us and learn to spot rigid thinking in ourselves and others. We need to learn to avoid black-and-white thinking and embrace ambiguity. We need to recognize our ability to resist irrational rules and authority. Regardless of your political stance, this book will challenge you to reassess your convictions and what they are doing to your brain.

PRODUCT DETAILS :

ISBN : 9780241741221
BY (AUTHOR) Zmigrod, Leor
PUBLISHER : Penguin Books Ltd PUBLICATION DATE : March 20, 2025
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Viking
LANGUAGE : English AGE : Tertiary Education
PRODUCT FORM : Paperback / softback

DIMENSION : 234 mm x 153 mm
WEIGHT : 700 g

PRODUCT CATEGORY :
Health, Relationships & Personal development
Mathematics & Science
Philosophy & Religion
Society & Social Sciences

Shipping Info Standard Shipping
Cost: $25/Free Shipping We offer free shipping on orders over $30. Please check the free - shipping eligibility at checkout.
Delivery Time: It usually takes [3-5] business days for standard shipping. Please note that this is an estimated time frame and may be affected by local holidays, and unforeseen circumstances.

Related products